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Stroke of Luck

Project type

Brand Package

Date

January 2025

Location

Orlando

Next up in the lineup of people who inspire me daily—my HUSBAND! I grew up in a family of golfers, and one of the things that initially drew me to Maclean was that he didn’t golf. Well… that didn’t last long. Once he realized it was a great way to bond with my dad, he picked it up—and ended up loving it. What started as a way to connect turned into a genuine passion, and he quickly noticed how intimidating golf can feel for newcomers. He wanted to create something that made the sport more approachable, emphasizing that you don’t have to be great to enjoy it. And even if you are great, it should be about having fun with anyone, no matter their skill level.

I was so proud to help him brainstorm the brand name—Stroke of Luck—and from there, it was a blast incorporating “lucky” elements into the logo. We landed on a bunny—it’s the perfect mix of quirky, approachable, and just the right kind of cool. It’s the vibe of a group you want to be part of.

For this project, I created the brand name, designed the logo, developed a color scheme, and curated font pairings to bring his vision to life. I can't wait to see where this takes him!

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